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ROB STONE, Teen Marketing Executive: If you don't understand and recognize what they're thinking, what they're feeling, you're going to lose. ANNOUNCER: But what does this relentless focus on the teenager do to the culture? FOCUS GROUP LEADER: OK, so I'm going to take attendance here. Anywhere they rest their eyes, they'll be exposed to a marketing message.Working with ad firm JWT, Heineken launched the campaign with a "teaser blitz" of promotional materials designed to mimic a "real world" luxury residential development. Groundswell, "Buddy Media's Bud Light 'Check Your Dudeness' Facebook Application," 24 Sept. But whenconsumers sought further information they learned that the new building complex was really an online "interactive residence." The price to acquire a piece of this property wasn't cash—it was attention, time, and engagement with the brand. When leading beer company Heineken decided in 2007 to create a marketing campaign that would "energize its brand among Puerto Rican youth," it recognized that 30-second TV spots and other forms of traditional media would not be the most effective means of reaching its target audience. Briabe Media, I., "Briabe Media Offers Multicultural Mobile Marketing Assessments for Brands Seeking to Better Connect with Hispanic and African American Customers," 27 Feb. Instead, the company seized upon the architecture of the online world to build a powerful, interactive "virtual universe" named Heineken City. Buddy Media, "Our Work: Bud Light Check Your Dudeness," (last viewed 24 Sept. Users who sent a weekly email to the brand could earn "VIP" status to attend parties and special events.
As JWT executives explained to Advertising Age, the award-winning campaign generated "10,000 loyal Heineken drinkers but most importantly 10,000 people sending and receiving e-mails with our brand each day." Campaigns like this one are transforming the nature of advertising in the digital age.
SHARON LEE, Teen Market Researcher: They're given a lot of what we call guilt money. Why don't you go on line and buy something because I can't spend time with you?
And I think you can pretty much take that to the bank.
Obama, 85, said in a recent interview in Kenya.’ Not to mention, Christianity wouldn’t allow her to have been one of 14 wives to 1 man.
6.) My Name is African Swahili – LIAR, your name is Arabic and ‘Baraka’ (from which Barack came) means ‘blessed’ in that language. 7.) I Never Practiced Islam – LIAR, you practiced it daily at school, where you were registered as a Muslim and kept that faith for 31 years,until your wife made you change, so you could run for office.
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